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Brand building blog reduced

3 Creative Paths to Brand Building

The essence of a brand lies not in its ability to sell, but in its capacity to tell a story that is so compelling, so intrinsic to the human experience, that it becomes a part of our identity.
Cannes Blog

Key Takeaways from the Cannes Festival 2023

The Cannes International Festival of Creativity, an annual celebration of marketing communications creativity, never fails to set new standards for the industry's achievements. This year's event was no exception, with AI emerging as a prominent topic. But it's the refocusing on branding that caught our attention.