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Where you'll find all the latest news, perspective, and insights related to creativity, marketing, what nez&pez is up to, and really anything of interest.

Funnyglasses

Why Humor in Advertising is Too Important to Ignore

For years, advertising has drifted toward playing it safe, opting for polished, predictable, and forgettable. But the most powerful brands? They don’t just sell. They make people feel something. And humor, when done right, is one of the most effective tools to do that.
Saasmktg

5 Creative Ideas for Breakthrough Advertising in the SaaS World

In the rapidly evolving landscape of SaaS, standing out requires innovation and creativity. Traditional advertising techniques no longer suffice to capture the attention of savvy software users. This blog explores 5 creative strategies that can lead to breakthrough advertising in the SaaS sector.
Cltwriting

The Role of Great Writing in Charlotte's Brand Success Stories

Brands need to stand out not just through appealing visuals and innovative products, but also through the compelling narratives they share with the world. Charlotte has seen numerous brands rise to success because of their strategic use of great writing. In this blog post, we will explore how excellent storytelling has become a cornerstone for these successful brands.