How does Huntsource, a cybersecurity staffing startup, create buzz during Cybersecurity Awareness Month with little to no budget?
Creative Idea:
Cybersecurity Awareness Month happens every October. Coincidentally, this year it fell on the 80th anniversary of Orson Welles’s War of the Worlds infamous radio broadcast. We partnered with Cylance InSecurity Podcast to recreate the stunt with a modern day cybersecurity spin that got the whole industry talking and delivered incredible results for HuntSource.
Results:
HuntSource immediately jumped from startup to a major player nationally. Site traffic increased by 628%, new talent searches increased by 52% and tech talent applications increases by 42%.