How do you raise awareness for a cybersecurity brand in a way no one expects?
Creative Idea: Song My Review
We took real Sevco Security customer reviews and turned them into cross-genre megahits — blending sonic AI and human creativity. By musically transforming each review, we captured the real-world benefits of Sevco’s exposure management platform through an entertaining, shareable format. Every lyric stayed true to the customer’s original words, with only minor additions for rhythm and melody. We created the songs and album art, distributed them across global streaming platforms, and promoted Song My Review on LinkedIn as a creative cybersecurity marketing campaign that redefined how B2B brands can connect emotionally with their audience.
Case study video.
Play the song and read along.
More Songed Reviews
Stream wherever you hear your music.
Sample of the social response.
Results:
The campaign was a huge win for the brand — generating buzz across the cybersecurity community and beyond. Song My Review amplified Sevco’s brand awareness, drove a significant uptick in website traffic, and sparked new demo requests from prospects who discovered the brand through the campaign. Social engagement soared as customers and industry peers shared and celebrated the creative approach, helping shine a light on Sevco's new positioned platform.