How do you raise awareness for a cybersecurity brand in a way no one expects?
Creative Idea: Song My Review
We took real Sevco Security customer reviews and turned them into cross-genre megahits — blending sonic AI and human creativity. By musically transforming each review, we captured the real-world benefits of Sevco’s exposure management platform through an entertaining, shareable format. Every lyric stayed true to the customer’s original words, with only minor additions for rhythm and melody. We created the songs and album art, distributed them across global streaming platforms, and promoted Song My Review on LinkedIn as a creative cybersecurity marketing campaign that redefined how B2B brands can connect emotionally with their audience.
See how the idea comes to life
Play the song. Read the review. It’s word-for-word.
Every lyric comes directly from real customer feedback, only adjusted for rhythm and flow.
More customer reviews, turned into songs
Each track transforms real customer reviews into music, keeping every word true to the original review.
Distributed like real songs from recording artists
We distributed the songs globally across major streaming platforms, treating the campaign like a real release, not just a one-time activation.
Social response across the cybersecurity community
Shared across LinkedIn, the campaign sparked strong engagement from customers, peers, and the broader cybersecurity community.
From asset intelligence to exposure management
This campaign evolved from Sevco’s 4D Asset Intelligence positioning—marking a shift toward a broader exposure management story and bringing that evolution to life in a more human, unexpected way. Want to see where it all began? Visit the Sevco 4D page to see the work.
Results:
The campaign was a huge win for the brand — generating buzz across the cybersecurity community and beyond. Song My Review amplified Sevco’s brand awareness, drove a significant uptick in website traffic, and sparked new demo requests from prospects who discovered the brand through the campaign. Social engagement soared as customers and industry peers shared and celebrated the creative approach, helping shine a light on Sevco's new positioned platform.