With everyone in attack surface management saying the same thing, how does a new company differentiate itself?
Creative Idea:
Sevco needed a fresh approach to compete effectively. So we created an all-new way to position their innovative technology. We reframed their value proposition as 4-Dimensional Asset Intelligence. Our solution showcased their platform's end-to-end visibility (length), landscape-wide coverage (breadth), deep tech stack understanding (height), and real-time, continuous information (time). Delivering a new framework to describe platform features and benefits. Included in this rebranding effort were a new website and guerilla stunts at RSAC to launch 4D Asset intelligence.
![Sevco 0000 home page](https://nezpez.imgix.net/uploads/images/25633/sevco_0000_home-page.jpg?auto=compress%2Cformat)
![Sevco 0001 4d](https://nezpez.imgix.net/uploads/images/25633/sevco_0001_4d.jpg?auto=compress%2Cformat)
![Sevco 0002 platform](https://nezpez.imgix.net/uploads/images/25633/sevco_0002_platform.jpg?auto=compress%2Cformat)
![Sevco 0003 use cases](https://nezpez.imgix.net/uploads/images/25633/sevco_0003_use-cases.jpg?auto=compress%2Cformat)
Launching 4D Asset Intelligence at RSAC
We created two guerrilla marketing stunts around the convention aimed at raising awareness. Each effort focused on a specific platform attribute.
The Power of 4D Asset Intelligence is Unleashed at Black Hat
![4 D in LAS](https://nezpez.imgix.net/uploads/images/25633/4D-in-LAS.jpg?auto=compress%2Cformat)
New voice for the brand.
![Sevco Ad lobs](https://nezpez.imgix.net/uploads/images/25633/Sevco-Ad-lobs.jpg?auto=compress%2Cformat)
![Sevco Ad lobs3](https://nezpez.imgix.net/uploads/images/25633/Sevco-Ad-lobs3.jpg?auto=compress%2Cformat)
![Sevco Ad lob 9](https://nezpez.imgix.net/uploads/images/25633/Sevco-Ad-lob-9.jpg?auto=compress%2Cformat)
![Sevco Ad lobs7](https://nezpez.imgix.net/uploads/images/25633/Sevco-Ad-lobs7.jpg?auto=compress%2Cformat)
![Sevco Ad lobs5](https://nezpez.imgix.net/uploads/images/25633/Sevco-Ad-lobs5.jpg?auto=compress%2Cformat)
![Sevco Ad lobs6](https://nezpez.imgix.net/uploads/images/25633/Sevco-Ad-lobs6.jpg?auto=compress%2Cformat)
![Sevco Ad lobs2](https://nezpez.imgix.net/uploads/images/25633/Sevco-Ad-lobs2.jpg?auto=compress%2Cformat)
![Sevco Ad lobs4](https://nezpez.imgix.net/uploads/images/25633/Sevco-Ad-lobs4.jpg?auto=compress%2Cformat)
Results:
Sevco's 4D Asset Intelligence has been very well received and has succeeded in being a differentiator in the competitive asset management marketplace. Sevco has trademarked 4D Asset Intelligence as a proprietary process to reinforce this unique positioning statement. As we continue to raise awareness about the transformative benefits of this dynamic and multi-dimensional technology, its momentum will only grow. The industry's increasing recognition of the advantages offered by Sevco's 4D Asset Intelligence reinforces its position as a game-changing solution poised to revolutionize asset management practices.