How does a cybersecurity startup redefine visibility in a crowded market?
Creative Idea: 4D Asset Intelligence.
In a category where everyone talks about visibility, Sevco needed a new way to stand apart. So we reframed their innovative technology as 4-Dimensional Asset Intelligence — a concept that moved beyond surface-level awareness. Our framework visualized Sevco’s end-to-end visibility (length), landscape-wide coverage (breadth), deep tech stack understanding (height), and real-time, continuous information (time). This powerful metaphor created a multidimensional way to describe the platform’s value, setting Sevco apart from legacy asset management tools. The rebrand launched with a new website and a series of guerrilla activations at RSAC designed to capture attention and drive conversations across the cybersecurity community.
Website
Launching 4D Asset Intelligence at RSAC
To bring Sevco’s new positioning to life, we took it to the streets. Two guerrilla activations surrounded the Moscone Center, each dramatizing a core dimension of 4D Asset Intelligence to spark curiosity and conversation around the show.
The Power of 4D Asset Intelligence is Unleashed at Black Hat
After making waves at RSAC, Sevco brought 4D Asset Intelligence to Black Hat with another bold brand activation. The campaign extended the momentum from launch, showcasing Sevco’s differentiating approach to asset intelligence and reinforcing its role as an innovator in cybersecurity marketing.
New Voice for the Brand.
We developed a new brand voice for Sevco that made complex cybersecurity ideas simple, human, and memorable. This refreshed tone balanced creativity with clarity, connecting the platform’s technical power to tangible business benefits.
Results:
The 4D Asset Intelligence launch established Sevco as a true differentiator in the asset management cybersecurity market. The concept was quickly adopted as the company’s sales narrative, reinforcing its unique positioning and value. Awareness and engagement continued to climb as the industry recognized Sevco as a breakthrough platform redefining how organizations understand and manage their assets.