With everyone in attack surface management saying the same thing, how does a new company differentiate itself?
Sevco needed a fresh approach to compete effectively. So we created an all-new way to position their innovative technology. We reframed their value proposition as 4-Dimensional Asset Intelligence. Our solution showcased their platform's end-to-end visibility (length), landscape-wide coverage (breadth), deep tech stack understanding (height), and real-time, continuous information (time). Delivering a new framework to describe platform features and benefits. Included in this rebranding effort were a new website and guerilla stunts at RSAC to launch 4D Asset intelligence.
Launching 4D Asset Intelligence at RSAC
We created two guerrilla marketing stunts around the convention aimed at raising awareness. Each effort focused on a specific platform attribute.
New voice for the brand.
Sevco's 4D Asset Intelligence has been very well received and has succeeded in being a differentiator in the competitive asset management marketplace. Sevco has trademarked 4D Asset Intelligence as a proprietary process to reinforce this unique positioning statement. As we continue to raise awareness about the transformative benefits of this dynamic and multi-dimensional technology, its momentum will only grow. The industry's increasing recognition of the advantages offered by Sevco's 4D Asset Intelligence reinforces its position as a game-changing solution poised to revolutionize asset management practices.