How does a startup dominate Cybersecurity Awareness Month?
Creative Idea: Two Stunts, One Mission.
To break through the noise during Cybersecurity Awareness Month, HuntSource turned limitations into creativity. We developed two campaigns that invited participation, sparked conversation, and made cybersecurity impossible to ignore.
Cyber War of the Worlds
A collaboration with the Cylance InSecurity podcast that reimagined Orson Welles’s classic War of the Worlds broadcast with a modern cyber twist — transforming an 80-year-old story into a viral awareness piece that put HuntSource on the map.
#AttackMyHeadshot
On LinkedIn, we brought cybersecurity to life by “attacking” professional headshots — a metaphor for how quickly businesses can be compromised. Executives, CISOs, and startups worldwide joined the stunt, sharing branded visuals, infographics, and awareness content that spread across social feeds and communities.
Shared cybersecurity awareness stats on LinkedIn
Results:
Together, the campaigns elevated HuntSource from startup to standout, driving massive visibility, engagement, and credibility in the cybersecurity community. HuntSource emerged as a recognized, creative leader in cybersecurity staffing, proving that imagination can outsmart budget every time.