How does a cybersecurity company help organizations rethink their approach to cyber defense?
Humor is often a disarming way to deliver a serious message. This was the case here in this video campaign series, where we used a bit of role reversal to put a mirror up to decision-makers in organizations in a fun way. The idea was to create relatable situations where our target audience would see common pitfalls that stand in the way of progress when it comes to cybersecurity initiatives. Only the situation is turned upside down in our hacker status meetings.
This video campaign series was a huge success. It surpassed all benchmarks for paid and organic media, grabbing the attention of our target audience and increasing new site visits by 28% during the campaign. New business inquiries also increased by 12% during the same period.