How does a cybersecurity company get decision-makers to rethink defense?
Creative Idea: Hacker Status Meeting
Most cybersecurity ads lead with fear, uncertainty, and doubt (FUD). We chose to lead with irony. In this video campaign series, nez&pez used humor and role reversal to flip the perspective—showing hackers running their own “status meetings.” The result? A playful yet revealing look at the common pitfalls that stall cyber progress inside organizations. By making the problem relatable and human, the campaign delivered awareness and self-reflection in one disarming punchline.
Campaign Rollout: Humor Meets Awareness
Each video dramatized real-world cybersecurity challenges through absurd “hacker meeting” scenarios—from unpatched systems to executive complacency. The creative brought levity to a heavy topic, helping leadership audiences see themselves in the mirror and inspiring more proactive defense.
Results:
The Hacker Status Meeting campaign became one of nez&pez’s most talked-about cybersecurity awareness efforts. It surpassed engagement goals across paid and organic channels, sparking meaningful conversation among cybersecurity leaders and reinforcing the power of humor to disarm audiences and drive awareness. By blending insight, irony, and authenticity, the campaign proved that creative storytelling can make even the most technical topics unforgettable.