How does a 175-year-old company build excitement for what’s next?
Creative Idea: Next Is Now.
Domtar has been evolving for over 175 years — from producing railroad ties and chemicals to becoming a leader in paper, packaging, and pulp. What’s never changed is their ability to adapt with integrity and purpose. To celebrate that spirit, we created The Next Is Now, a campaign that honors Domtar’s legacy while inspiring its future. The work captured a sense of optimism and innovation, reflecting a company grounded in values yet always looking ahead.
Culture Guide Illustrations: A Journey Through Time and Values.
To celebrate 175 years of innovation, Domtar’s employee culture guide used illustration as a storytelling device — transforming each page into a “portal” through time. The art symbolizes progress, sustainability, and human connection, visually linking the company’s past to what’s next.
A Brand Story That Connects.
Across print, digital, and social touchpoints, The Next Is Now campaign energized Domtar’s B2B audiences by connecting the brand’s proud history with its forward momentum.
Results:
The campaign successfully renewed enthusiasm for the Domtar brand both internally and externally. It strengthened partnerships, boosted employee engagement, and reinforced Domtar’s reputation as an innovative, values-driven leader in the manufacturing and paper industries.