How does a cyber company stand out during Cybersecurity Awareness Month?
Creative Idea: The Celebration Hack.
Assura needed a creative idea that could break through the sameness flooding LinkedIn feeds during October. So we hacked the platform — not in a cyberattack way, but like an IKEA hack: repurposing something familiar to create something fresh. We reimagined LinkedIn’s “Celebrate an Occasion” feature, those templated animations for job changes and certifications, and gave them a cybersecurity twist. Assura “celebrated” the kinds of moments every secure organization should be proud of: multi-factor authentication, security training, penetration testing, and more. The result? A humorous, shareable campaign that humanized cybersecurity while reinforcing Assura’s brand voice as approachable, smart, and creatively fearless.
Our Hacked Celebrations with a Cybersecurity Spin.
Results:
The Celebration Hack disrupted LinkedIn in the best way possible, capturing attention, sparking conversation, and boosting Assura’s site traffic by 40%. The campaign turned Cybersecurity Awareness Month into a stage for creativity, humor, and brand differentiation while raising awareness, engagement, and demonstrating that sometimes humor is the best way to communicate a serious message.