How does a company that offers what’s seen as a commodity in the commercial real estate space stand out from the competition?

Creative Idea:

Bascom came to us with just a name and a mission. They put the customer and the relationship first when hedging interest rates for loans, from that we created their brand. Because Bascom only services borrowers in the buying process and not lenders like most of the competition, they avoid any potential conflict of interest. The success of the loan has their complete and undivided attention.