How does the best-kept secret in cybersecurity stand out?
Creative Idea: A Brand Built to Be Seen.
After fifteen years in business, Assura had the experience but not the visibility. They partnered with nez&pez to uncover what truly set them apart and express it through a distinctive new identity. The rebrand included a new logo, tagline, website, and full brand voice system, all designed to bring their personality and purpose to life. The result is a cybersecurity brand that balances authority with authenticity, giving Assura a presence that finally reflects the strength of their expertise.
A value proposition with personality.
Assura’s new positioning moved beyond the cookie-cutter protection language to demonstrate an approachable brand that communicates partnership, trust, and intelligence.
Targeting specific industries.
We extended the new identity across vertical campaigns, tailoring visuals and messaging to resonate with industries, all while keeping a unified brand experience.
A cohesive brand at every touchpoint.
From website and social content to security awareness training, the refreshed look and tone ensure every interaction feels distinctly Assura — consistent, confident, and credible.
Results:
The Assura rebrand strengthened awareness and credibility across the cybersecurity industry. With a unified visual and verbal identity, Assura continues to expand its national footprint and engage new clients through a brand that’s memorable, trustworthy, and unmistakably its own.