How can we make this local restaurant a part of the conversation again and get our audience craving it?
Creative Idea:
Taco Mac is a beloved local brand with ATL roots—but familiarity had bred forgettability. Our challenge? Make it top of mind again. Using outdoor as our playground, we set out to reawaken cravings, tap into the social energy of summer, and remind drivers and passengers alike that Taco Mac isn’t just tacos—it’s wings, beer, and where the fun’s at.
Outdoor Billboards
Results:
While early in market, the new outdoor campaign is already generating strong initial response. The bold visuals, strategic placements, and energy-packed messaging have made Taco Mac top of mind again—reigniting cravings and conversations across Atlanta. Social chatter, in-store reactions, and anecdotal feedback all point to one thing: people are noticing. Momentum is building as Taco Mac begins reclaiming its place as the spot for wings, beer, and a good time.