How do you make a local favorite top-of-mind and crave-worthy again?
Creative Idea: ATL Cravings, Served Loud
Taco Mac has always been an Atlanta staple—wings, beer, and sports since day one. But familiarity had made the brand invisible. Our challenge was to make people want Taco Mac again. We brought the fun back to the brand with a witty, attitude-driven outdoor campaign that spoke the language of Atlanta’s sports and food fans. Using bold photography, local humor, and perfectly placed billboards, we re-ignited cravings and reminded the city that Taco Mac is the ultimate neighborhood hangout.
Outdoor Billboards: Unignorable, More than Tacos
From I-75 to I-285, humor and hunger met in traffic. Each billboard delivered a hit of wit and flavor, turning commutes into cravings and sparking chatter across Atlanta. The bold design and playful copy re-energized a beloved brand and put Taco Mac back in the local conversation.
Results:
While early in market, the new outdoor campaign is already generating strong initial response. The bold visuals, strategic placements, and energy-packed messaging have made Taco Mac top of mind again—reigniting cravings and conversations across Atlanta. Social chatter, in-store reactions, and anecdotal feedback all point to one thing: people are noticing. Momentum is building as Taco Mac begins reclaiming its place as the spot for wings, beer, and a good time.