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How does a cybersecurity company teach kids to think before they click?
Creative Idea: Quirky Simplicity.
Stellar Cyber partnered with nez&pez to launch Don’t Click It, Pitch It!—a nonprofit initiative that helps kids, teens, and young adults learn how to spot online scams before they happen. The challenge? Turning a serious cybersecurity message into something simple, memorable, and fun. We leaned into quirky simplicity—bright, playful visuals paired with universal “click” moments that kids already recognize. The design and animation style embraced the energy of Gen Z and Alpha culture—colorful, bold, and a little weird in the best way. This made cybersecurity accessible instead of intimidating. By turning cyber literacy into a visual language of clicks, icons, and small recognizable moments, Don’t Click It, Pitch It! helped Stellar Cyber connect with a new generation where they live—online.
Building safer habits through creativity.
What began as a quirky idea became a nationwide cyber safety movement. With a goal to educate one million teens by 2030, this effort isn’t just spreading information; it's shaping a generation that sees cyber safety as second nature. Together with Stellar Cyber, nez&pez helped turn education into empowerment — proving that creative storytelling can protect the next generation online.
Results:
The campaign is already gaining traction in classrooms and online communities, with educators, parents, and cybersecurity advocates praising its fresh, relatable approach. By using creativity to simplify complexity, Stellar Cyber and nez&pez turned a niche security topic into a national conversation about awareness and safety.
“nez&pez are masterful storytellers. They infused our brand with authenticity and approachability, helping us differentiate in a crowded market.
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“nez&pez's creative and unique approach to marketing has been instrumental in helping us refine our brand message and connect with clients.
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“Highly recommended nez&pez to any organization seeking a thoughtful, creatively led brand partner that goes beyond the expected.
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“I can always count on nez&pez to deliver the highest level of creativity, messaging, and design. They’re a trusted partner and an invaluable resource.
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“The nez&pez team's creativity and professionalism were outstanding. They skillfully brought my brand to life.
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“We highly recommend nez&pez to any team looking for a unique and creative approach to brand storytelling.
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“nez&pez' dedication and innovative approach make them a standout choice for any high-impact marketing project.
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