How can a cybersecurity startup map its way to differentiation?
Creative Idea: Own your exposures, surface the truth.
SixMap’s technology redefines external exposure management by mapping every entity—what you own, where it lives, and what’s at risk. We built a brand around their proprietary mapping intelligence and the feeling it gives end users, transforming a technical capability into an emotional, ownable idea that we are truth tellers, exposing the illusion of legacy tools. We positioned SixMap as a challenger brand—taking aim at the complacency of legacy exposure tools that leave teams blind to risk. By surfacing the truth with precision and confidence, SixMap now stands apart as the clear alternative in a crowded category.
New look, tone, and feel.
SixMap’s new brand pairs clean, modern design with bold, ownable assets that stand apart in a sea of sameness. The campaign’s confident, challenger tone calls out the illusion of legacy exposure tools and the false sense of control they create — giving SixMap a distinct visual and verbal edge in cybersecurity branding.
Website Redesign
We extended SixMap’s challenger identity into a clean, intuitive website experience that mirrors its precision technology. Every detail reinforces clarity, confidence, and discovery. The design transforms a complex cybersecurity platform into an accessible, credible brand experience built for visibility, speed, and trust.
View the SixMap website.
Results:
The SixMap rebrand just launched, but it’s already making waves across the cybersecurity landscape. Early feedback from events and industry partners confirms that the new identity breaks through the sea of sameness—turning heads, sparking conversations, and driving clear differentiation. The refreshed look, tone, and story give SixMap the presence of a market leader and the momentum of a true challenger brand.