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How does a cybersecurity leader expand its story from vulnerabilities to business risk?

Creative Idea: De-Risk Your Business.

Qualys has been the recognized leader in vulnerability management for over a decade. With the launch of the Qualys TruRisk Platform, the company set out to tell a bigger story — one centered on risk reduction, not just detection. To help introduce this new positioning, nez&pez developed the theme line: “Measure, communicate, and eliminate cyber risk. De-risk your business.” We unveiled it at QSC Americas, Qualys’ flagship cybersecurity conference, through a high-energy launch campaign that included a keynote hype video and De-Risk World, an interactive gaming experience built for Disney World’s audience. Post-event, we extended the story through ad campaigns, lead-gen content, and product visuals that unified every message under one promise: De-risk your business.

Case Study

Event Experience & Installations

QSC collage

De-risk World Passport Booklet 

De Risk World Passport final
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See the Action from QSC Orlando

Product-focused Lead Gen Campaign

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Viewfinder
Leaky Boat animated
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Bunny optimize
Hokey Pokey final

Results:

The rebrand was a major success, transforming how Qualys tells its story and how the market perceives its value. The “De-risk your business” message became the company’s unifying brand platform, extending beyond QSC Americas into product campaigns and lead-gen efforts worldwide. The activation increased awareness, inspired strong engagement at the event, and positioned Qualys as the cybersecurity brand leading the conversation around measurable risk reduction.