How does a new church brand create belonging in a world where many feel excluded?
Creative Idea: Transformative Invitation.
Collective Liberation set out to challenge the norms of church by building a justice-centered, inclusive community from day one. nez&pez helped bring that bold vision to life through a distinctive logo, brand identity, messaging system, launch website, and an emotional film capturing their first service. The result was a purpose-driven brand that felt radically different from traditional churches—approachable, credible, and rooted in belonging.
Teaser Video Campaign: Provoking Thought, Sparking Change
To introduce Collective Liberation’s mission, we launched a bold social video series built around unapologetic truths — short, punchy messages designed to stop the scroll and start conversations. Each clip challenged complacency and invited reflection on justice, empathy, and belonging, driving early awareness and engagement before the church’s first service.
Launch Landing Page: Faith in Action
Collective Liberation’s launch page invited visitors to be part of something bigger from day one. The experience combined powerful visuals, film, and messaging rooted in faith, justice, and belonging. More than a website, it served as a digital rallying point, introducing the church’s identity, showcasing its visionary leadership, and offering tangible ways to connect, give, and join the movement.
Results:
With a bold new identity and launch campaign, Collective Liberation made an immediate impact in Charlotte’s faith landscape. Their first service drew a standing-room-only crowd, sparking conversation across social and digital channels. The creative platform transformed a potentially polarizing concept into a trusted movement—one defined by inclusivity, belonging, and shared purpose.