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How do we infuse trust and credibility into a rebrand of a distrusted government-adjacent entity?
Creative Idea:
When the City of Cincinnati voted to sell the Cincinnati Southern Railway and use the invested funds to improve city infrastructure, the Trust needed a partner to help reintroduce itself to the community it serves. The task was delicate: balance the weight of a 150-year legacy with a forward-looking vision for stewardship, prosperity, and progress. nez&pez developed a complete rebrand, bringing clarity, credibility, and trust to a pivotal moment in the city’s history. From strategy to visual identity, we created a brand that felt both historic and contemporary — approachable, transparent, and confident enough to carry the responsibility of shaping Cincinnati’s future.
New look, tone, and feel.
Website Redesign
Results:
The Cincinnati Southern Railway Trust now stands on a trusted new foundation. Once seen as distant and controversial, the Trust has reintroduced itself to citizens with a brand that feels approachable, transparent, and credible. The new identity is more than design — it has reshaped perception. Community members are engaging with the Trust, seeing it as a steward of legacy and future prosperity rather than a faceless institution. The result: a renewed sense of confidence and connection between the Trust and the people it serves.