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How does a longshore insurance provider prove it stands with the workers and has their backs when they need them most?

Creative Idea:

AEU isn’t your typical insurance provider—they were born from the longshore industry itself. Just as comfortable on the docks as they are in the boardroom, they bring a rare dual perspective that blends deep operational know-how with modern risk management. The challenge? Capture that spirit in a way that feels cinematic, not corporate. Our approach focused on highlighting AEU’s authenticity and edge—bringing their story to life through a high-energy, visually rich video that speaks to both their credibility and their culture. From strategy to script to shoot day, we built a narrative that moves between worlds—because that’s exactly what AEU does.

Behind the scenes

Results:

Though recently launched, the video has already been well received by both internal teams and external stakeholders. It’s being actively used by the sales team as a conversation starter and brand asset—helping to clearly articulate what sets AEU apart. More than just a marketing piece, the video is serving as a rallying point for the company’s identity, resonating with the people they serve and reinforcing AEU’s role as a trusted, industry-born partner.

nez&pez sees things differently. They're our go-to resource for innovative thinking, fresh ideas, and breakthrough messaging.

Greg "Fitz" Fitzgerald

Co-Founder of Sevco Security

nez&pez are masterful storytellers. They infused our brand with authenticity and approachability, helping us differentiate in a crowded marketplace. 

Ned Ervin

Co-Founder of Freedom's Edge Cider

nez&pez's creative and unique approach to marketing has been instrumental in helping us refine our brand message and connect with clients.

Karen Cole

CEO of Assura

Highly recommended nez&pez to any organization seeking a thoughtful, creatively led brand partner that goes beyond the expected.

Holly Schnapf

Marketing Director, CSRT

I can always count on nez&pez to deliver the highest level of creativity, messaging, and design. They’re a trusted partner and an invaluable resource.

Kathy Wholley

VP of Integrated Communication at Albemarle (formerly at Domtar) 

The nez&pez team's creativity and professionalism were outstanding. They skillfully brought my brand to life.

Ray Vazquez

President of Vertex11

We highly recommend nez&pez to any team looking for a unique and creative approach to brand storytelling.

Maggie Hudson

VP, Assistant Director of Marketing, AEU

nez&pez' dedication and innovative approach make them a standout choice for any high-impact marketing project.

Tammy Lucich

CMO at Taco Mac

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