How does a longshore insurance company prove it stands with the workers and has their backs when they need them most?

Creative Idea:

AEU isn’t your typical insurance company—they were born from the longshore industry itself. Just as comfortable on the docks as they are in the boardroom, they bring a rare dual perspective that blends deep operational know-how with modern risk management. The challenge? Capture that spirit in a way that feels cinematic, not corporate. Our approach focused on highlighting AEU’s authenticity and edge—bringing their story to life through a high-energy, visually rich video that speaks to both their credibility and their culture. From strategy to script to shoot day, we built a narrative that moves between worlds—because that’s exactly what AEU does.